A digital and physical activation around the 2023 NFL Super Bowl in Phoenix Arizona and coincided with a product launch from Campbell's chunky soup. The event space featured a blow up statue, large signage and printed poster graphics.

On this project I created pins, signage, rendered the 3D character for production, created logos, and assisted the creative director in supervising the visual direction and the characters created by the illustrator and a production company.

The direction took inspiration from classic gas station graphics and played into the themes of the Super Bowl and phoenix Arizona's landscape and natural beauty.

 

EVENT SOCIAL GRAPHIC